Fox Horror Tumblr – Website
Client: FOX Home Ent.
FOX challenged the NWE Digital team with unearthing a strategy to develop a community of horror fans to activate for their past and new frightening film releases.
The result is a custom Tumblr destination that features a cross platform social aggregator and original animated content available to desktop and mobile fans alike. Our 6 month strategy includes original animated content creation for 44 of FOX’s most popular horror titles, and 2014 releases, as we continue to grow a community with an affinity for authentic frightening content.
Check it out here: http://www.foxhorror.com/