Walter Mitty - Find Your Frame 25 Tumblr

Client: Fox Home Ent. Services: Websites, Mobile, Social Media

New Wave Digital partnered with FOX to bring the Find Your Frame 25 Sweepstakes, inspired by the film “The Secret Life of Walter Mitty,” to life. We sourced and curated 24 inspiring stories from around the globe and developed a custom Tumblr to encourage fans of Walter Mitty to share their own life-changing experiences as they #letlifein. Paid media banners and social graphics featuring these 24 stories were created and seeded throughout the film’s official social channels to drive users to the experience, submit their story and enter a sweepstakes for a chance to win a trip to Iceland.
We also worked hand in hand with FOX's PR and event teams to produce a winner reveal in Hollywood, California. Digital outdoor displays and art walls featured the 24 initial inspiring stories as well as sweepstakes entry submissions.

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