Walter Mitty - Rich Media
Client: Fox Home Ent.
NWE Digital was responsible for creating an online strategy that lead the social media campaign and developed a digital destination that would inspire fans as much as the film “The Secret Life of Walter Mitty”. And what comes alongside any successful online activation? That’s right, banners. Flash, static and rich media banners were created to drive sales of the Home Ent. release of the film, push to our custom destination and push fans to custom social platforms. The global media buy included International units as well as custom units for domestic sites like Pandora, Hulu, Youtube and IMDB.