TMNT Movie - Facebook App.
Nickelodeon and NWE Digital partnered to create the TMNT "Let me take a Shelfie" Facebook App. In this social application fans are able to upload their photos and creative custom selfies by adding the TMNT movie characters, creative borders and stickers. An official FB photo album was created to display the UGC on Nick's TMNT show page. Fans were very eager to create and share their Shelfies across Facebook with pizza being the most commonly used sticker. Who would have thought?