Extant - Social Media
Client: CBS Interactive
Truth is the cornerstone of a relationship, but to keep a family together sometimes you have to lie.
To get people to tune into the premiere of Extant on CBS, starring Halle Berry, we created a social campaign on Facebook and Twitter to tease burning questions from the new series.
And while Molly’s family was uniquely from the future, her struggle quickly related to hundreds of thousands of familes in the present.