The Fault In Our Stars - Little Infinities Galaxy
Client: Fox Home Ent.
Fault Fanatics know some infinites are bigger than others. So for The Fault In Our Stars home video release we gave them a way to create a big one of their own: The My Little Infinity Galaxy.
We asked fans to promise to live an extraordinary life, and on a mobile and desktop responsive website they could see their post light up our galaxy. The city posting the most got a #TFIOS dedicated bench. And a sweepstakes gave fans a chance of the trip of a lifetime to Amsterdam.
An original concept by the NWE digital team supported by social posts, influencer outreach, and digital PR, it recieved thousands of promises and was widely shared by fans everywhere.